No matter if you want to get famous or to sell your products or services. Everything is done online these days. By now, the most enviable professions are youtubers and influencers.
Here are the five main communication channels for Content Creators and Influencers. I put them in order of effectiveness.
That’s what is effectiveness in theory. But the reality is an entire different story…
Which one is better? A personal brand or a corporate brand?
Here are the Biggest, Richest, Most Lucrative and Most Famous Brand of each online platform. In order of Fame i.e. number of followers/subscribers.
Stars = Influencers = Money Makers
Cristiano Ronaldo is the Number 1 Instagram influencer and the Most Marketable Person on Earth!
- 480M followers on Instagram
- 153M followers on Facebook
- 103.5M followers on Twitter
- 2.13M subscribers on YouTube. MrBeast can sleep well at night.
- 738.63M Followers Total combined on all platform!!!
- $47.8 Million a year from Instagram
- $34 Million a year as a Footballer
- $81.8 Million revenues (2019)
- Potential earnings per sponsored Instagram post are £1,720,000
T-Series the most-viewed and the most-subscribed YouTube channel. T-Series is an Indian music record label and film production company. On YouTube, it has a multi-channel network consisting of 29 channels (excluding Lahari Music), run by a team of 13 people. The main T-Series channel primarily contains Indian music videos (Bollywood music and Indi-pop) as well as Bollywood film trailers, and releases several videos every day, having uploaded over 13 thousand videos as of August 2019
- 223M subscribers (more than PewDie Pie and MrBeast combined)
- 199 billion total views
- Upload 5-10 videos a day depending of the source.
- A YouTube multichannel network of 30 channels (including Lahari Music) across languages and genres.
- T-Series, the company, has a total of 300 employees.
- Its YouTube business is run by a team of 13 full-time people. MrBeast has a way bigger team than this.
- More than 383M subscribers
- More than 718 billion views
- $100 Million in Adsense revenues from January to July 2018.
- The record label does 60% to 70% of its annual revenue from YouTube.
Next step: 1 Billion Subscribers
Good luck PewDiePie (111M subscribers; 28.5 billion total views) and MrBeast (104M subscribers).
- Over 160 million monthly visits.
- US$397.6 Million in revenues (2021)
- US$25.9 Million in net income (2021)
- 1,700 employees in 18 offices across the world
- 700+ pieces of content produced daily
- Reported value $1.7 Billion (2016)
Used to have more visitors/readers in the past. 250m monthly readers across their blog and newsletter in 2016, but I’m not sure if the number is accurate.
NYTimes The Morning (formerly The Morning Briefing)
- Over 17 million subscribers
- Has its official host and anchor
- Free to join
- Daily emails, with breaks on the weekend
- The New York Times Company (not the newsletter) had $2.07 Billion in revenues in 2021.
- $220 Million net income (profits).
Joe Rogan (The Joe Rogan Experience)
- 11 million listeners per episode
- $100 million multi-year exclusive deal with Spotify
Estimated Podcast’s yearly revenue
- Spotify Deal: $30 Million/year
- Podcast Sponsors: $48 Million/year
- YouTube Adsense: $6.2 Million/year
- $84.2 Million total yearly revenue from JRE (Hypothetically)
Everything else you should know about The Joe Rogan Experience here.
3/5 are Media Companies and 2 are personal brands.
CR7 Cristiano Ronaldo is most likely the one among all five who get the most after-tax profit out of it. Sure, he probably has an entourage of agents, lawyers, personal assistants, bodyguards, personal trainers, nutrionists, chefs, etc. But nothing compared to a staff of hundreds of employees and reporters required to operate a media company.
However, it didn’t change my belief that a blog and a newsletter are the two surest things in life. And that all social media platforms are pale in comparison. Unless your name is Cristiano Ronaldo… or Joe Rogan.
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